Veros and Valligent Appoint Industry Veteran Lora Helt as SVP of Sales

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SANTA ANA, Calif.--(BUSINESS WIRE)--Feb 4, 2026--

Veros Real Estate Solutions ( Veros ), an industry leader in enterprise risk management and collateral valuation services, and its sister company Valligent, a premier provider of tech-enabled valuation solutions, today announced the appointment of Lora Helt, MBA, CRA, as Senior Vice President of Sales. Helt officially joined the organizations on February 2nd, reporting directly to Chuck Rumfola, Executive Vice President and Chief Revenue Officer.

In her new role, Helt will lead the overall sales strategy for both Veros and Valligent, focusing on driving continued revenue growth, expanding product expertise, and enhancing B2B service capabilities. She will be instrumental in aligning sales and marketing initiatives to broaden the companies’ national footprint across the mortgage and housing finance sectors.

"Lora is a dynamic leader with a remarkable track record of building high-performing sales organizations and fostering deep, strategic partnerships," said Rumfola. "Her unique background as a Certified Residential Appraiser, combined with her executive and industry experience in accelerating revenue growth, makes her the ideal leader to drive our sales vision forward. We are thrilled to have her join the team as we continue to innovate and deliver market-leading valuation and risk management solutions supported by our industry-leading data, analytics, and testing best practices."

Helt brings over two decades of experience to the role, most recently serving as Executive Vice President of Sales & Strategy at Ascribe, where she built the sales and client engagement functions from the ground up. Previously, as Chief Growth Officer at Bosscat Technologies, she led the company to a 10x increase in sales over 2 years, resulting in 2 consecutive appearances on the Inc. 5000 list for companies scaling at hyper-speed. Her career also includes executive leadership roles at Altisource Home Solutions and Bradford Technologies.

“I am honored to join Veros and Valligent at such a pivotal time in the industry,” said Lora Helt. “Both companies are known for their commitment to data integrity, innovation, and customer success. I look forward to working with these talented teams to provide the industry-leading data, analytics, and advanced valuation tools that help housing finance professionals uphold the highest best practices in collateral valuation."

Helt’s influence in the industry is well-documented. A 2023 HousingWire Woman of Influence, she has also been honored by the National Association of Women in Real Estate Business (NAWRB) and the National Association of Professional Mortgage Women (NAPMW). She holds an MBA from Franklin University and a B.S. from Ohio State University.

The teams at Veros and Valligent are proud to welcome Lora and look forward to the collaborative energy and deep industry insight she brings to the organization.

About Veros Real Estate Solutions

Since 2001, Veros has been a trusted innovator in mortgage technology, specializing in enterprise risk management and collateral valuation. By combining predictive analytics, advanced data science, and deep industry expertise, Veros delivers automated solutions that help reduce risk and improve profitability across the mortgage lifecycle, from origination through servicing and securitization.

Veros’ services include automated valuation, fraud and risk detection, portfolio analysis, forecasting, and next-generation collateral risk platforms. The company is the primary architect and technology provider of the GSEs’ Uniform Collateral Data Portal® (UCDP®) and supports the FHA’s Electronic Appraisal Delivery (EAD) portal. Veros also partners with the Department of Veterans Affairs to streamline the appraisal process for Veterans.

For more information, visit www.veros.com.

About Valligent, a Veros Software Company

Founded in 2003, Valligent has established itself as a leader in appraisal, alternative valuation, quality control, and Regulatory Audit solutions. Utilizing a combination of experienced property valuation personnel, automation, powerful functionality, and mobile technology, Valligent is dedicated to making the property valuation process simple and efficient for everyone involved. Valligent provides comprehensive valuation technology expertise and services to hundreds of banks, credit unions, mortgage lenders, and insurance companies nationally. They have developed a state-of-the-art valuation technology platform, fully integrated with best-in-class data providers, Loan Origination Systems (LOS), and on-demand cloud computing platforms and API providers.

Electronic Appraisal Solutions, Inc. is doing business as Valligent. Valligent was acquired by Veros Software, Inc. in 2022. For more information, visit www.valligent.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260204122773/en/

CONTACT: Media Contact

Heather Zeller

Vice President of Marketing

Communications@veros.com

866-458-3767

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA ANALYTICS RESIDENTIAL BUILDING & REAL ESTATE COMMERCIAL BUILDING & REAL ESTATE FINANCE CONSTRUCTION & PROPERTY REIT

SOURCE: Veros Real Estate Solutions

Copyright Business Wire 2026.

PUB: 02/04/2026 05:30 AM/DISC: 02/04/2026 05:30 AM

http://www.businesswire.com/news/home/20260204122773/en