ASTRAUX Redefines Urban Mobility: SEV Shocks Europe Market from Just €5,999

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BERLIN--(BUSINESS WIRE)--Sep 8, 2025--

ASTRAUX, a Dubai-based global lifestyle tech brand, is redefining the future of urban mobility. At its highly anticipated Berlin global launch event on the 4 September, ASTRAUX unveiled three original designs, headlined by its €5,999 trendy electric microcar that stole the spotlight.

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The launch attracted over 200 international medias, industry leaders, and tech influencers, with 1.2 million livestream viewers across YouTube, TikTok, and Instagram. At the launch event, 10 partners signed orders for more than 30,000 ASTRAUX EVs on the spot, marking a major milestone in the brand’s global expansion.

ASTRAUX Mini EV | €5,990 Redefines Joyful Urban Mobility

Priced at an early-bird offer of €5,990 (regular : €6,990), ASTRAUX Mini EV makes mobility accessible to the next generation. Its compact, stylish design instantly drew crowds, with fans lining up to take photos and share across social media.

Drive at 14+: Eligible for drivers above 14 in select European countries
Striking Design: Automotive-grade body structure, panoramic glass roof, 360° visibility.
Entertainment on Wheels: Built-in karaoke, ambient lighting, app integration, and quick “party car” mode.

ASTRAUX Aimon Companion Robot

An interactive emotional AI companion that reacts to touch, motion, and mood, featuring dynamic responses and hidden “surprise modes” when paired with another device.

ASTRAUX Smart Glasses

ASTRAUX Smart Glasses (€79) blend lightweight design and function : UV400 sunglasses, AI interaction, 8MP first-person camera, open-ear audio, real-time ChatGPT integration for translation, voice control, and hands-free content creation.

ASTRAUX Brand Vision

Guided by the philosophy “Style it. Live it. Show it.”, ASTRAUX continues to inspire a new global lifestyle where technology, design and affordability meet, making premium urban mobility accessible to all.

ASTRAUX announced that Berlin marks the start of European expansion, with plans to grow through local partnerships, immersive test-drive programs, and exclusive pre-order campaigns.

Watch the Replay & Pre-Order Now

Launch Replay: https://youtu.be/oYBx-ZL95Qc?si=4UijI9cCx0szjMdg
Pre-order Mini EV: https://astra-ux.com/fr/products/al6-al7
https://fr.aliexpress.com/item/1005009863876683.html?gatewayAdapt=glo2fra4itemAdapt

Discover more :
Instagram: @astraux.global
TikTok: @astrauxglobal
Facebook: @Astraux.global

Limited-Time Launch Offers (Until Sept 6, 23:59 CET)

1. €9.9 Reservation → Secure your spot; cancel anytime before Dec 4.
2. ASTRAUX AL7 Early-Bird Price: €7,990 (Regular €8,990)
3. ASTRAUX AL6 Early-Bird Price: €5,990 (Regular €6,990)

View source version on businesswire.com:https://www.businesswire.com/news/home/20250908514052/en/

CONTACT: Maktoumtech Astraux

Zhangmin ZHOU

zhouzhangmin@maktoumtech.com

astra-ux.com

1-212-123 4567

Olgiate Olona, Italy

KEYWORD: EUROPE UNITED ARAB EMIRATES GERMANY MIDDLE EAST ITALY

INDUSTRY KEYWORD: TECHNOLOGY AUTOMOTIVE MANUFACTURING EV/ELECTRIC VEHICLES MANUFACTURING WEARABLES/MOBILE TECHNOLOGY CONSUMER OTHER TRANSPORT AUTOMOTIVE ARTIFICIAL INTELLIGENCE TRANSPORT LIFESTYLE SOFTWARE OTHER AUTOMOTIVE HARDWARE

SOURCE: Maktoumtech Astraux

Copyright Business Wire 2025.

PUB: 09/08/2025 09:43 PM/DISC: 09/08/2025 09:42 PM

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